The implementation mandate is to attract head-of-household jobs, not to sell houses. This ensures the people who move in work locally.
Attraction is about an offering that seems too good to be true, but in fact is. It's about offering the practical first: Is it feasible? Will it work for me, my family and my job or business (not necessarily in that order)?
After the practical, it's about the wonderful. "When I was younger, I lived in Amsterdam for five years, and every day was like I was on vacation", said one lawyer helping us, who totally got the MarketTown concept. It's more than creating a superficial draw, where the gloss soon wears off. It's about creating a place that is socially and culturally enriched, with many flavours, sounds, good smells and a culture of growth. It's about creating an infrastructure that fosters this way of life. Some of it is simple. Alfresco dining during the warm months is a pleasure, but not if diesel belching trucks and busses are driving by amid the mad rush of people in cars. Eliminate the motor vehicles, and the air smells sweet, the background sound are people talking, birds chirping and life slows down to a human pace. These are the attractions that make the difference.
Location as a single place
We often do not notice how different our lives are than the lives humans lived for hundreds of thousands of years. We sleep in a bedroom zone, then drive to a work zone somewhere else. We shop in a third zone where we rarely encounter our friends and neighbours, because shopping is beyond our neighbourhood. Even our wi-fi cafes are places of collective isolation as we hover over our laptop, tablet or phone rather than meet new people or greet old friends and engage in face-to-face conversation.
The villages in the MarketTown change all of that.
In order to qualify as an applicant, the head-of-household must demonstrate the ability to move in and support themselves and their household without needing to commute outbound for work. There may be a small number of commuter permits issued by the MarketTown to residents who can demonstrate good reason why on a short-term basis, or for some other reason, they must leave every day to go to work.
The application process
The old way of buying a home is to contact a commissioned broker, be shown a number of places, then make an offer, agree on a price and pay a lawyer to negotiate a contract.
The MarketTown way of buying is completely different:
- Fill out the local-economy questionnaire.
- If you are a trader (someone who sells local goods or services beyond the MarketTown economy), there are no quotas
- If you are a merchant (someone who sells goods locally), you are informed if there are already too many competitors who have applied
- If you are a professional (someone who sells services locally), you are informed if there are already too many in your profession
- If you are a producer (someone who makes goods or grows food locally), you are informed about cooperative opportunities
- If you are a worker looking for a job in any of the above, you are informed about job openings
- If you wish to be a daily outbound commuter, you are unlikely to be able to proceed, unless you can make a case why it is of value to the MarketTown
- Once you have filled out the local-economy questionnaire and qualified to apply to buy or lease, you fill out a credit application if you need a mortgage or intend to rent
- You then select an avatar to enable you to enter a virtual simulation of the complete market town
- You teleport into the village of interest to you
- In this simulated environment, you then explore your village
- Each unit on offer has a base price tag
- You examine those on offer, and stake a claim to select your place to live and/or work
- You then build your unit, customising it to your liking. Each element you add changes the price
- When you are done, you reserve it so you can discuss it with family or others who will be affected
- When you are ready to commit, you place the order on line and the formal purchase or lease process begins.
As you can see, the local economy is paramount. Selling buildings is essential of course, but the key is to whom do we sell. For this reason, the focus is on attracting head-of-household jobs, not selling units.